firmly raises $15M Series A, launches Ask Agent

Payments giants backing merchant-side agentic commerce tooling signals the infrastructure layer forming.

firmly, which helps merchants adopt agentic commerce, raised a $15M Series A with backing from JPMorgan Payments and Mastercard and launched Ask Agent to connect merchants to AI shopping agents.

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Coverage: 7 sources, in order

1. 05 Nov 14:00 GlobeNewswire Read the article →
2. 05 Nov 14:00 GlobeNewswire Read the article →
3. 05 Nov 14:00 PYMNTS AI Read the article →
4. 05 Nov 14:29 PYMNTS.com Read the article →
5. 06 Nov 00:01 Finextra Read the article →
6. 06 Nov 00:01 Finextra Research Read the article →
7. 06 Nov 04:59 Retail Technology Innovation Hub Read the article →

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