Firmly raises $15M Series A, launches Ask Agent for merchants

Shows payments giants JP Morgan and Mastercard backing the merchant side of agentic commerce as AI shopping traffic surges.

Firmly, which helps merchants adopt agentic commerce and get discovered by AI shopping agents, raised a $15M Series A led by Squarepoint Capital with JP Morgan Payments and Mastercard participating, and launched its Ask Agent.

Domain

commerce

Read it at PYMNTS AI →

Coverage: 6 sources, in order

1. 05 Nov 14:00 GlobeNewswire Read the article →
2. 05 Nov 14:00 PYMNTS AI Read the article →
3. 05 Nov 14:29 PYMNTS.com Read the article →
4. 06 Nov 00:01 Finextra Read the article →
5. 06 Nov 00:01 Finextra Research Read the article →
6. 06 Nov 04:59 Retail Technology Innovation Hub Read the article →

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