Salesforce to buy marketing platform Braze for $5.66B

A multi-billion acquisition shows AI marketing data consolidation among enterprise vendors.

Salesforce agreed to acquire customer engagement and marketing platform Braze for $5.66 billion, deepening its AI marketing push.

Read it at CNA →

Coverage: 3 sources, in order

1. 20 Oct 12:09 CNA Read the article →
2. 20 Oct 12:12 Bloomberg Read the article →
3. 20 Oct 13:48 Reuters Read the article →

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